In the words of Isabel Lorey, critique has the potential to initiate a recomposition, the constitution that emerges and results from non-standardized heterogeneousВ practices, from practices that dare to invent something new. That is why, providing more approachable research in the media industries should be encouraged, for critique can act as a controlling variable that enables us to monitor both the media and the audience, thus, allowing a deeper understanding for future references. Critiques enable making distinctions between states of being and encourage envisaging new and better states of being. As stated by Sarah Kember and Joanna Zylinska, criticality can save us from being a вЂњcreative maniaвЂќ, a desire-driven chase for originality that naively replicates the very structures and strictures of romantic creation. The diversity in the audience makes it possible to review and critique an idea from different points of view and different fields as well and hopefully offers the possibility to come to a nuanced and balanced conclusions. By making the scientific research easier to understand by a wider audience, can generate more critique towards the media from all different segments of the audience. The importance of a more appealing research in the media industries itself is based on the need to have the media being critiqued. Because this could lead to research that is not objective and critical anymore. The scientist has to keep in mind that he should keep his scientific glasses on, and cannot get too much involved within the company. Working together this closely could limit the distance between the scientist and the company. Downside of this way of making research more appealing, can be that it can reduce the critical view of the scientist. This can narrow down the cap between the scientists and the agents working in the creative industries. So by not only using theoretical concepts, the helicopter view can be avoided. Because both theory and practice are combined, the scientist can give a more broad and realistic point of view. Sharing knowledge and combine the theory with the practice is a good way to research the media industries. When a scientist works together with companies to solve problems they can benefit from each other. So combine the theoretical part of the research with a practical touch: ask the media industries what they see as problems themselves, instead of only using earlier written texts about the media industries. One way for making research on the media industries more appealing is maybe not approaching the media industries as a text that needs to be analysed but instead working more bottom-up by solving problems that are addressed by the media industries themselves. So are these analyses, in which the media industries are seen as texts that can be explained by using theory, only interesting for other scholars or cultural scientists? If this is the case, how is it possible to make research on the media industries more appealing for the media industries themselves and evoke curiosity for non-academically schooled neighbor? Although we have not contacted or notified the various companies that are addressed in our blogs, the company of Dove would probably not be interested in the way that they for instance incorporate the idea of drillability in their True Beauty Campaign. Nevertheless the fact that we tried to avoid the helicopter view we did not receive any followers on our blog and we are most probably not influenced the media industries whatsoever with our blogs. This way we tried to make the several concepts more hands on and understandable. To avoid this danger we have related the abstract concepts in the blogs to clear case studies like Lego world and Dove. The abstract scientific analysis then creates a gap between the analysis and the actual media industries and agents working in the media industries. The danger of analysing the media industries as a whole by using these rather abstract theoretical concepts is that it can lead towards a so-called helicopter view. We have used theories like media convergence, cultural democratisation, spreadability, transnationality, cultural imperialism, lieu dвЂ™imagination, active audiences and so on. In the past few months we have discussed the media industries and explained theoretical concepts concerning all sorts of aspects of the creative industries.

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